Venus is the force in life that make things enjoyable. Venus gives us appreciation of beauty in the natural world, in each other and in life itself. We want to feel captivated by the beauty of life, and when we don't feel connected to beauty, we suffer.
Enjoying this beauty is a tricky thing because of one simple, yet profound concept: possessiveness.
Because we forget who the real owner is of everything here, the limited Self tries to possess something beautiful for itself - then the trouble starts. On a deeper soul level, this entire creation is ours and in fact is us. But on that soul level there is no possession, just sharing and an inner appreciation that turns to love (for our beloved) and devotion (to all of creation). Once we feel this love and devotion we willingly compromise our individual/ego desires in order to please the object of our appreciation and love.
This miraculous transformation of our selfish drives to our deeper, unselfish nature is driven by Venus. The engine of that transformation is the beauty and appreciation of life and the desires that become awakened once our heart becomes captivated by something beautiful.
But as was said, we have to be careful with the objects of our affection and the desire to possess. Because really, we own nothing here. We have to give it all back at some point. In this way I often say, "do you own it or does it own you?" - or "do you have those ideas or do those ideas have you?"
Venus entered Gemini on July 26 and will be there until August 20. The transit of Venus through Gemini is powerful. This is quite a strong sign for Venus to occupy - an Air sign - probably the best element for Venus. Air is related to freedom and movement and as was said, the less we try to possess the objects of our affection, the better.
Air is the sign of intelligence and ideas. When planets occupy air signs, they activate our intelligence. We try to figure them out intellectually - rather than become attached to them emotionally (water) - possess them (Earth) or act upon them (fire).
We have to be playful, light and intelligent in order to navigate the minefield of our desires and not have them own us. Few things in life feel worse than to be objectified through possessiveness and jealousy. We have all felt this and done this to others.
Between now and August 20 is a good time to ponder the nature of desires and the cycle of attachment based on the desire to possess. Gemini is the sign of intelligence, inquiry, playfulness and flexibility. This is a time to consider all forms of beauty, including things that might at first seem repulsive - including ideas. This is also a time for new romances, flirtations and attractions.

AUM SHUM SHUKRAYE NAMAHA AUM